Creation has 4 phases and it’s important to know where you usually get stuck so you can build accountability and support into the process. 1. The Dreaming Phase This is possibly my favourite part and it’s the part that people tend to overlook because it doesn’t meet the (unattainable) standards of productivity society says…

I have had a LOT of mother-loving opt-ins over the years PDFs (too many to mention) brand archetype quiz (that one was popular and I might revisit it) website review (time-consuming) ask me anything calls (also time-consuming) motivational wallpaper (WTF was I thinking?) and currently my Soulful Storytelling for Coaches…

Minimalism makes me swoon. Less is better when it comes to everything except books (you can never have too many books). I love empty spaces, clean lines and cool colours. But I have kids and they come with a LOT of stuff (no matter how much you throw away!) …

CTAs and storytelling for your biz — Have you ever watched a movie and heard yourself say, “If this character dies I’m gonna be SO MAD!” Or you get to the end and you’re like, “Wait…that’s it? It’s just…over?” …

Storytelling for your biz — If you’re the kind of person who prides yourself on being rational and logical #sorrynotsorry but I’m here to tell you it’s our emotions that rule our decision-making. This is why you need to be savvy about the emotional journey you’re taking your client on if you want them to…

Your core brand message is the single most important thing you’ll ever write for your business (no pressure) so let’s break it down. Your core brand message is a simple sentence that sums up everything you’re about. This sentence guides brand decisions like should we create x? Or add in…

Values-based marketing is pretty much what it sounds like — leading with your values in everything you say, do and create. We LOVE values-based marketing because it puts the customer first. Let’s face it — when you look at what you’re offering you can probably find a very similar product…

Brand archetypes can be a great way to stand out in your industry while staying true to yourself. They can tell you which values to highlight and which stories will matter. There are 12 archetypes we use in branding, let’s give a quick overview of each one… The Artist (aka dreamer, creative) Artist brands are…

write, create and design from your brand archetypes. Top brands like Coca Cola (the Innocent) and Nike (the Hero) have been doing this for decades. What the heck is an archetype anyway? An archetype is a universally recognized pattern of behaviour. It’s a short cut our brains use that says…